Monday, September 27, 2010

LOL letterman twitter pt. 2

Following on from my last post; What these guys are talking about, i think, is pretty much the crux of the problem that most ppl who don't like twitter have with it. Is the product really any good? Or is it just reducing our social skills and bringing the society to a point where we can't converse in real life but only over an electronic medium? Kevin Spacey makes some pretty good points in his defense.

LOL letterman twitter

hahaha this is pretty funny.

It seems twitter cops a lot more flack than any other social networking tool and I'm not sure why. A lot of people (my parents included) can't comprehend why the hell anyone would use it or what you can accomplish by using it. The video shows that the transition into using the device also isn't as easy as it could be and I remember when I first stated I had no idea how to use it just like everyone else. But I really think twitter is a great tool and really, is just as useful as facebook or blogs or anything else in making contacts, keeping relationships alive and just building a network.

Sunday, September 19, 2010

Social media piggybacking ok??

Hey everyone,
Yet another post about music and e-marketing; This week I was thinking about how bands and artists can use social networking and the halo effect to build a following. There are lots of bands in the Melbourne music scene who piggy back off the success of their friends' bands or bigger bands they now (eg. myspace top friends, online shout outs etc). Of course there is nothing wrong with this at all and it is a great way to get your name out there. However, is it OK to exploit these connections to score better and bigger shows than the bands actually deserve and are worth??

Because everyone in the scene (bands, promoters, venues, punters) has to look after their own agenda, they will simply do what they feel will best serve their own intentions. What this leads to is that there are a fair few bands that are not especially great but have one or two members who have great contacts in the industry (both here and internationally) and are quite popular on social media sites. Their online popularity and known/publicized contacts usually cloud promoters' judgments and they have a clear run at bigger shows. So is it morally wrong for promoters to constantly book bands based on their social media exploits and online friends rather than their musical endeavors???